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American Girl is a doll line owned by Mattel featuring 18-inch dolls representing girls aged 8 to 14 from various backgrounds and historical periods. Each doll comes with accompanying books narrated from the doll's perspective. The product line has evolved from focusing primarily on American historical periods to including contemporary characters. The range now encompasses baby dolls, customizable Truly Me dolls with varied physical features, and annual Girl of the Year dolls. A custom doll creation service was launched in 2017.
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