The Association
Association is an American pop group that emerged in 1965, becoming prominent figures in the sunshine pop movement. The band is recognized for their contributions to the pop genre during the 1960s. With their roots in the United States, Association helped define the melodic and uplifting sound characteristic of sunshine pop, a subgenre emphasizing bright, harmonious arrangements and accessible songwriting. The group's work exemplified the optimistic pop sensibilities that flourished during their era of activity.
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